Why do you like this video? Would you buy a Dove product?
The Dove real beauty campaign is more than a marketing ploy. It's inspiration. Also Dove products are great. I think this ad is important to writers, especially those who are thinking of going the independent route. Am I saying, copy this idea? No. Everyone must make their own way.Dove has married business and social awareness with a line of great products.
When a writer starts selling work, they must find a way to marry their muse with business. But as this video proves, these two things are not oil and water.